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UK-GBC launches task group to tackle ‘greenwash’ in building sector

Green building news - by GreenWise staff
28th September 2011
The UK Green Building Council (UK-GBC) has set up a new task group to tackle 'greenwash’ in the building sector.
The 'Green Building Guidance’ Task Group was launched today to help businesses in the construction and property sector avoid falling into the 'greenwash’ trap by signposting them to the right information, advice, tools and metrics on business sustainability. The UK-GBC said there has been a proliferation of green building information that was making it harder for companies to demonstrate best practice and make sustainability profitable.

"Even for the most committed, the sustainability landscape can be confusing and sometimes overwhelming," said UK-GBC ceo Paul King. "People looking to demonstrate good or best practice – wherever they stand in the building lifecycle or supply chain – need practical and clear guidance, to help them embed sustainability in their business, and benchmark themselves against their peers. 

"The Green Building Guidance Task Group will develop a framework populated with the most important targets, tools, metrics, and examples of best practice for each sector – as assessed by industry professionals for industry professionals."

The task group will consider issues ranging from how to meaningfully compare products and services to what evidence exists that provides a business case for organisations to become more sustainable. 

Jo Smallwood, Arup associate director in Sustainability Consulting and chair of the task group said the group would be carrying out "vital work to provide organisations in the built environment sector with a clearer path to sustainable best practice."

The task group has its first meeting today and will report in the New Year.

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