Ricoh brings giant eco billboard to UK
Greenwise Staff
28th June 2011
Japanese digital office equipment company, Ricoh, has erected the first giant eco billboard of its kind in Europe – on the M4 motorway between London and Heathrow airport.
The '
eco-board’, which is powered by 96
solar panels and five individual
wind turbines, is a symbol of
Ricoh’s commitment to
business sustainability, the company said. The office solutions specialist made a splash when it unveiled its first 100 per cent solar and wind powered billboard in New York’s Time Square, two years ago.
"Our ethos is to go beyond simply meeting regulatory requirements relating to sustainability by proactively promoting environmentally responsible practices in our own business and for our customers," said Steve Saito, chairman and ceo of Ricoh Europe. "The launch of the eco-board takes us one step further by reminding wider public audiences to act in a sustainable way and think beyond the obvious when it comes to protecting natural resources."
Outdoor advertising
Eco ads are nothing new in the outdoor advertising market. Outdoor communications companies Clear Channel, CBS Outdoor and Lamar Advertising have all launched eco posters made from fully recyclable polyepthylene substrate, while UK natural media company Curb has made a splash with its unique brand of outdoor green advertising, which includes using shrubs, turf and other natural products to promote company brands.
Green message
Ricoh said its eco-board, which illuminates only when sufficient power is collected, ushers in a new era in its approach to advertising. It will share Ricoh’s sustainable message about streamlining business processes and document workflows to travellers into London. The company is focused on improving business processes to help its customers increase their value in sustainability while reducing their environmental risk through smart products and ways of working.
Ricoh is listed as one of the Global 100 Most Sustainable Corporations.
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