iPhone app launches to get people growing food sustainably
Greenwise Staff
27th June 2011
The latest app to help consumers make green choices has been launched – this time in a bid to get more people growing their own food.
The '
Get Growing’
app attempts to tackle the looming
food crisis and get more people growing their own fruit and veg in response to
climate change. Developed by environmental charity
BTCV, the free iPhone application enables would-be growers to calculate how much
food they could grow in their garden or on their balconies. It also works out the food miles and money they could save on their supermarket shop by growing their own fruit and vegetables.
"A growing number of people are starting to grow their own as a response to recession and concern about where their food comes from," said BTCV chief executive Tom Flood CBE. "Growing your own is simple, fun and can help you save money and take action against climate change."
App features
The Get Growing app features a one touch calculator that draws on data from Which? Magazine. It also offers seasonal planting tips and recipes from TV celebrities such as Fearnley Whittingstall, Alan Titchmarsh, Charlie Dimmock and Linda Barker.
Green apps
Get Growing is the latest in a string mobile applications that aim to help consumers make greener choices. Earlier this year the
Ethical Company Organisation launched the Good Shopping Guide as an app, allowing businesses and consumers to instantly check the environmental impact and ethical rating of hundreds of brands. Meanwhile, barcoo, a mobile phone app launched late last year, enables consumers to use their phone’s camera to scan the product’s barcode to rate a company’s corporate social responsibility, showing its environmental awareness and the way employees are treated.
The Get Growing app is available via the App Store and is compatible with the iPhone, iPod touch and iPad.
BTCV, the UK’s largest environmental volunteering charity, is behind the Carbon Army campaign, which aims to give consumers practical ways to fight climate change.
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